For those who have a web site that sells one product or the other, getting product reviews from your customers will definitely be one of your concerns. This is because 79% of your prospective customers will look for reviews before making a buy. As an effect of this, you should invent strategies that will insure that customers leave comments on products they’ve purchased. Here are some ways to go about it.
It’s an everlasting truth that people often engage in actions with chances of being rewarded, hence, offering incentives to customers for leaving reviews will encourage them to leave feedback on products bought. It can be in type of discount on following purchase, freebies, shopping points, gift certificates and so on. We recommend you see these reviews for a better comparison. You can also appeal to them to leave comments because there are a few who are compelled more by self-sacrifice than by motivators.
Moreover, design your site in this way that it’ll be easy for customers to supply reviews. Allow the review form be easy and straightforward to fill, and offer areas they can easily supply responses to. After each purchase, strive to follow up with a customer through email until he or she provides a comments. However, don’t grab that possibility to resort into spamming because it can harm your reputation. After about 2 to 3 e-mails on that issue, it is better to prevent further emails so you don’t pique your customers.
Moreover, endeavor to provide qualitative service to your customers so that lots of them are going to be willing to shed reviews. Even though you can’t fill everybody due to human error, strive to fill bulk of them so that they will be excited to leave positive feedback. We recommend you see these reviews for a better comparison. Keep in mind that sad clients can in fact damage your reputation by making negative reviews, so, do all you can to offer qualitative service.
Forming a group of product testers may also bring you a quite amount of favorable reviews for your products. Encourage some of your customers into this group and also you have gotten for yourself frequent reviewers. Identify customers with great sway and encourage them to be your frequent reviewers. It’s possible for you to offer them some incentives since your organization stands to gain a lot from the great reports they write about your products.